Company

Shelley Chhabra is the latest addition to the vast and vibrant Indian Bridal Fashion industry. Her collections feature classic and modern Indian wedding dresses and sophisticated gowns that are perfect for the bride who wants an ethnic look and combine multiple traditions. The idea was born out of Chhabra's desire to reflect her American and Indian identity during her own wedding. She confesses that it was harder than she expected due to the lack of availability for high quality Indian bridal gowns in American bridal boutiques.

Chhabra is perfectly positioned to jumpstart the North American market just as three generations of her family's Chhabra stores in Delhi continue to dominate the Indian market. The company's founding office is based in Cambridge, Massachusetts and her spring and fall collections are available today.